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Person matching foundation on hand MIME Foundation Finder

Finding your perfect foundation match feels impossible.

mime makes it Easy.

apply for access
Woman taking selfies to match foundation

How It Works

take a photo

Your customer answers a few quick questions and takes a photo of themselves. We then begin to analyze each photo for skin tone and various other factors. Our foundation shade finder is built with privacy in mind: your customer’s data is always safe.

we then detect skin tone

Our AI has been trained using hundreds of thousands of photos, both in scientific research studies and photos from in the wild. We can even detect undertone.

Makeup foundation app

see perfect
matches in seconds

Your customer will see top matches where they can then filter based on skin type, price point, favorite brand, finish and coverage.

Ask us about our color accuracy guarantee – or your money back.

 

Recent matches
from around the world

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

for brands and online shopping

When you’re online only, it’s hard for customers to try-on foundation, leaving them to guess their shade. Our shade finder can integrate easily with your online store or mobile app.

  • Increase conversions up to 5x
  • A personalized shopping experience for every complexion
  • Reduce returns & shipping costs
  • Increase CLV and AOV with trust
Mobile app foundation shade finder
In-store foundation shade matching

for in-store

Create a better shopping experience for your store. Our portable technology can integrate with: in-store digital displays, tablets or your mobile/web apps.

  • Touchless and sanitary virtual product discovery; stay safe during Covid
  • Customers can use MIME on their own mobile devices in-store
  • Reduce returns when correct shades purchased the first time
  • Personalize every customer experience

pricing plan

growth
$299.00/mo
  • Up to 10 product lines
  • Pay only when we make a sale
  • Customized branding
  • Email Support
LEARN MORE
starter
$49.00/mo
  • 1 Product Line
  • Pay only when we make a sale
  • No customized branding
  • Email Support
LEARN MORE
enterprise
$4999.00/mo
  • Thousands of SKUs
  • Preferred pricing model
  • Custom CNAME + SSL
  • Phone + Email Support
LEARN MORE

Are you ready to increase
conversions up to 5x?

We will follow up as soon as possible with more information.