





How It Works
take a photo
Your customer answers a few quick questions and takes a photo of themselves. We then begin to analyze each photo for skin tone and various other factors. Our foundation shade finder is built with privacy in mind: your customer’s data is always safe.
we then detect skin tone
Our AI has been trained using hundreds of thousands of photos, both in scientific research studies and photos from in the wild. We can even detect undertone.




see perfect
matches in seconds
Your customer will see top matches where they can then filter based on skin type, price point, favorite brand, finish and coverage.
Ask us about our color accuracy guarantee – or your money back.
for brands and online shopping
When you’re online only, it’s hard for customers to try-on foundation, leaving them to guess their shade. Our shade finder can integrate easily with your online store or mobile app.
- Increase conversions up to 5x
- A personalized shopping experience for every complexion
- Reduce returns & shipping costs
- Increase CLV and AOV with trust




for in-store
Create a better shopping experience for your store. Our portable technology can integrate with: in-store digital displays, tablets or your mobile/web apps.
- Touchless and sanitary virtual product discovery; stay safe during Covid
- Customers can use MIME on their own mobile devices in-store
- Reduce returns when correct shades purchased the first time
- Personalize every customer experience
pricing plan
- Up to 10 product lines
- Pay only when we make a sale
- Customized branding
- Email Support
- 1 Product Line
- Pay only when we make a sale
- No customized branding
- Email Support
- Thousands of SKUs
- Preferred pricing model
- Custom CNAME + SSL
- Phone + Email Support

