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Person matching foundation on hand MIME Foundation Finder

Finding your perfect foundation match feels impossible.

mime makes it Easy.

apply for access
Woman taking selfies to match foundation

How It Works

take a few photos

Your customer takes photos of themselves and we begin to analyze each photo for skin tone and various other factors. Our foundation shade finder is built with privacy in mind: your customer’s data is always safe.

we then detect skin tone

Our AI has been trained using hundreds of thousands of photos, both in a scientific research study and photos from in the wild. We can even detect undertone.

Makeup foundation app

get a perfect
match in seconds

Your customer will see top matches where they can then filter based on skin type, price point, favorite brand, finish and coverage.

Recent matches
from around the world

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

Teint Idole Ultra Long Wear
by LANCOME

Match with
Lien Tania WuTexas

for brands and online shopping

When you’re online only, it’s hard for customers to try-on foundation, leaving them to guess their shade. Our shade finder can integrate easily with your online store or mobile app.

  • Customers find the best shade without worrying about which color they see on screen
  • A personalized shopping experience
  • Reduce returns & shipping costs
  • Build customer loyalty through trust
Mobile app foundation shade finder
In-store foundation shade matching

for retailers & in-store solutions

Create a better shopping experience for your store. Our portable technology can integrate with: in-store digital displays, tablets or your mobile/web apps.

  • No need for messy sampling
  • No need to rely on brand-provided printed graphics for color accuracy
  • Reduce returns
  • Enhanced customer shopping experience

pricing plan

growth
$299.00/mo
  • Up to 100 SKUs
  • As low as $0.15 per face scan
  • GDPR Compliant and Privacy First
  • Email Support
LEARN MORE
starter
$49.00/mo
  • Up to 10 SKUs
  • $0.25 or less per face scan
  • GDPR Compliant and Privacy First
  • Email Support
LEARN MORE
enterprise
$4999.00/mo
  • Thousands of SKUs
  • As low as $0.10 per face scan
  • GDPR Compliant and Privacy First
  • White label & In-store integration
LEARN MORE

brand or retailer?
apply for access today!

Ready to start reducing returns and delighting your customers with a personalized shopping experience? We’ll send you a link to our online demo ASAP.