Discovering new products feels good
Finding a perfect shade looks good
Shop your favorites
Discover new BIPOC beauty brands
Meet your match
We're like a beauty expert in your pocket
Unsure of your undertone? Don't like your current foundation? Want to try a new brand? No problem. By answering a few questions and taking a selfie - MIME finds the best products just for you.
Better for everyone
Save your time, money and the planet
22% of returns are due to inaccurate product representations (ie. wrong colors) online. MIME makes it easy for anyone to find their perfect shade, preventing returns and less waste to the landfill.
Get your match in 60 seconds
How it works
Answer a few questions
Start by answering a few questions about your skin type, coverage, preferences and if you like to wear your foundation lighter, darker or a perfect match.
Take a selfie
We’ll guide you to take the best photo possible. Don’t worry - it doesn’t have to be perfect. We’ll identify your complexion, undertone and look for unique color patterns in your skin.
Find your perfect match
That’s it! You can filter through your favorite brands then click to purchase them online or in a store near you.
Your photo is anonymized
Your photo is never shared or sold. Your photo is encrypted when sent from your phone or computer - then encrypted in our database to help make our matches smarter!
Find your perfect shade today